Компания Red Bull пришла в футбол 15 лет назад и размыла все рамки между спонсорами и клубами. Теперь она умеет продавать бренд даже без логотипа – через тактику и стиль своих команд. Болельщики думают, что Red Bull можно выжать из футбола ненавистью и бойкотом, но компании это только на руку, ведь она умеет коммерциализировать даже хейт.
Boris Morozov earned his PhD with concentration in Finance and Public Budgeting from University of Nebraska at Omaha in 2009, complemented by an MBA degree with specialization in accounting and finance from the same university (2004).
Dr. Morozov’s teaching and research interests include Public Administration, Finance, Public Budgeting, Financial Management, Public and Not-for-Profit Strategic Planning and Management, and Comparative Budgeting and Financial Management.
He has extensive teaching experience at both undergraduate and graduate levels in colleges of arts and letters, business, and public affairs and community service within University of Nebraska at Omaha, Louisiana State University, Idaho State University, and Lock Haven University of Pennsylvania. He has taught courses on finance, public budgeting and finance, governmental financial management, contracting out and privatization, corporate finance, small business finance, economics, and research methods, and received strong evaluations scores.
Boris Morozov has published multiple peer-reviewed manuscripts in national and international academic outlets such as Journal of Public Budgeting, Accounting, and Financial Management, Public Finance and Management, International Journal of Public Administration, and The NISPAcee Journal of Public Administration and Policy.
He is an active member of national and international academic and professional societies such as American Society for Public Administration (ASPA), The Association for Budgeting and Financial Management (ABFM), Western Social Science Association (WSSA), and Association of Government Accountants (AGA).
He held elected positions in academic and professional organizations (e.g. WSSA [co-chair of the Public Finance Section].